The most common and most likely answer to this crossword clue is the 10 letter word AFFORDABLE
I've seen this crossword clue in The Guardian
A
F
F
O
R
D
A
B
L
E
More clues leading to the result AFFORDABLE
- As an alternative, Land’s End comes in friendly and cheap
- A story involving former president’s budget
- Cheap gold and diamonds in friendly environment
- A car in fabrication is inexpensive
- A myth about maker of black cars costing reasonable amount
- Pleasant housing over the way, within budget
- A fine car, efficient and economical
- A myth surrounding American carmaker or what their cars were
- Inexpensive make of car in a story with a moral
- Ring road in pleasant surroundings is within budget
Buddy explains!

The straight part
We know that "inexpensive" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case inexpensive = affordable.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does AFFORDABLE mean?
AFFORDABLE adjective- Able to be afforded; inexpensive or reasonably priced.