Cryptic crossword clue
A former film studioused in publicity for extreme sport Universal

The most common and most likely answer to this crossword clue is the 7 letter word PARKOUR

I've seen this crossword clue in Independent
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Buddy explains!

The straight part
We know that "extreme sport" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case extreme sport = parkour.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does PARKOUR mean?

PARKOUR noun
  1. An athletic discipline, in which practitioners traverse any environment in the most efficient way possible using their physical abilities, and which commonly involves running, jumping, vaulting, rolling, and other similar physical movements.
PARKOUR verb
  1. To freerun; to use parkour (to move over).

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