The most common and most likely answer to this crossword clue is the 6 letter word AMOUNT
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More clues leading to the result AMOUNT
Buddy explains!

The straight part
We know that "a price" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case a price = amount.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does AMOUNT mean?
AMOUNT noun- The total, aggregate or sum of material (not applicable to discrete numbers or units or items in standard English).
- A quantity or volume.
- (sometimes proscribed) The number (the sum) of elements in a set.
- (followed by to) To total or evaluate.
- (followed by to) To be the same as or equivalent to.
- To go up; to ascend.