Cryptic crossword clue
A kind of merchant is how Cole introduced himself 8

The most common and most likely answer to this crossword clue is the 8 letter word IMPORTER

I've seen this crossword clue in Independent
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Buddy explains!

The straight part
We know that "A kind of merchant" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case a kind of merchant = importer.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does IMPORTER mean?

IMPORTER noun
  1. One who, or that which, imports: especially a person or company importing goods into a country.

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