The most common and most likely answer to this crossword clue is the 9 letter word MAN-YEARS
I've seen this crossword clue in Financial Times
M
A
N
-
Y
E
A
R
S
Buddy explains!
The straight part
We know that "lot of effort" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case lot of effort = man-years.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.