The most common and most likely answer to this crossword clue is the 9 plus 5 letter word WHOLEMEAL BREAD
I've seen this crossword clue in The Guardian
W
H
O
L
E
M
E
A
L
B
R
E
A
D
Buddy explains!
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.