Cryptic crossword clue
About to fetch round joiner for new launch 10

The most common and most likely answer to this crossword clue is the 10 letter word REBRANDING

I've seen this crossword clue in The Times
R
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Buddy explains!

The straight part
We know that "new launch" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case new launch = rebranding.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does REBRANDING mean?

REBRANDING verb
  1. To change the brand name, logo, or image of a product or company.
REBRANDING noun
  1. The association of a new brand, trademark, image, or appearance with a product or service.

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