The most common and most likely answer to this crossword clue is the 8 letter word OVERBOOK
I've seen this crossword clue in Financial Times
O
V
E
R
B
O
O
K
More clues leading to the result OVERBOOK
Buddy explains!

The straight part
We know that "Act assuming some won’t come" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case act assuming some won’t come = overbook.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does OVERBOOK mean?
OVERBOOK verb- To sell or guarantee more seats for (an event) than actually exist.