Cryptic crossword clue
Advertising material reaching minds in original way 13

The most common and most likely answer to this crossword clue is the 13 letter word MERCHANDISING

I've seen this crossword clue in The Daily Telegraph
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Buddy explains!

The straight part
We know that "Advertising material" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case advertising material = merchandising.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does MERCHANDISING mean?

MERCHANDISING verb
  1. To engage in trade; to carry on commerce.
  2. To engage in in-store promotion of the sale of goods, as by display and arrangement of goods.
  3. To engage in the trade of.
  4. To engage in in-store promotion of the sale of.
  5. To promote as if for sale.
MERCHANDISING noun
  1. Trade in merchandise

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