Cryptic crossword clue
Advising company, French one trading 11

The most common and most likely answer to this crossword clue is the 11 letter word COUNSELLING

I've seen this crossword clue in The Daily Telegraph
C
O
U
N
S
E
L
L
I
N
G

Buddy explains!

The straight part
We know that "Advising" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case advising = counselling.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does COUNSELLING mean?

COUNSELLING verb
  1. To give advice, especially professional advice, to (somebody).
  2. To recommend (a course of action).
COUNSELLING noun
  1. Assistance (especially from a professional) in the resolution of personal difficulties.

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