The most common and most likely answer to this crossword clue is the 6 letter word CUTESY
I've seen this crossword clue in Independent
C
U
T
E
S
Y
More clues leading to the result CUTESY
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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does CUTESY mean?
CUTESY adjective- Overly, affectedly or unnecessarily cute; too cute to be taken seriously.