Cryptic crossword clue
Alert to position of soccer sponsor’s logo 2,3,4

The most common and most likely answer to this crossword clue is the 2 plus 3 plus 4 letter word ON THE BALL

I've seen this crossword clue in Financial Times
O
N
T
H
E
B
A
L
L


Buddy explains!

The straight part
We know that "Alert/position of soccer sponsor’s logo" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case alert/position of soccer sponsor’s logo = on the ball.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.


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