The most common and most likely answer to this crossword clue is the 10 letter word AGGRANDISE
I've seen this crossword clue in Financial Times
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Buddy explains!
The straight part
We know that "to create unjustly favourable impression" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case to create unjustly favourable impression = aggrandise.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does AGGRANDISE mean?
AGGRANDISE verb- To make great; to enlarge; to increase.
- To make great or greater in power, rank, honor, or wealth (applied to persons, countries, etc.).
- To make appear great or greater; to exalt.
- To increase or become great.