The most common and most likely answer to this crossword clue is the 7 letter word EGOTISM
I've seen this crossword clue in The Guardian
E
G
O
T
I
S
M
More clues leading to the result EGOTISM
- Wanting aspiration he caught his male braggadocio
- Self-centredness, IMO, gets out of hand
- It’s all about me. It’s me. Go away!
- Attitude it’s vain to display
- Some things regularly interpreted as self-love
- Pride, I’ve got — I smile to cover it up
- Commonly the man followed his male conceit
- Understood island in Middle East picked up self-confidence
- Part one got is making for self-regard
- Conceit shown by say soul singer in familiar way with money
Buddy explains!
The straight part
We know that "Attitude it’s vain to display" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case attitude it’s vain to display = egotism.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does EGOTISM mean?
EGOTISM noun- A tendency to talk excessively about oneself.
- A belief that one is superior to or more important than others.
- The result or product of being egoistic.
- (by confusion of the similar words) Egoism.