Cryptic crossword clue
Bar allowed Fourth of July hype 9

The most common and most likely answer to this crossword clue is the 9 letter word PUBLICITY

I've seen this crossword clue in Financial Times
P
U
B
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T
Y

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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does PUBLICITY mean?

PUBLICITY noun
  1. Advertising or other activity designed to rouse public interest in something.
  2. Public interest attracted in this way.
  3. The condition of being the object of public attention.

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