The most common and most likely answer to this crossword clue is the 11 letter word CONSUMERISM
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More clues leading to the result CONSUMERISM
Buddy explains!
The straight part
We know that "Being keen on spending" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case being keen on spending = consumerism.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does CONSUMERISM mean?
CONSUMERISM noun- A policy of protecting and informing consumers through honesty in advertising and packaging, improved safety standards etc
- A materialistic attachment to possessions.
- An economic theory that increased consumption is beneficial to a nation's economy in the long run.