Cryptic crossword clue
Being this? Ergo endless conceit, sadly 10

The most common and most likely answer to this crossword clue is the 10 letter word EGOCENTRIC

I've seen this crossword clue in Independent
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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does EGOCENTRIC mean?

EGOCENTRIC noun
  1. A person who is egocentric.
EGOCENTRIC adjective
  1. Selfish, self-centered
  2. Egotistical.
  3. Relating to spatial representations: linked to a reference frame based on one's own location within the environment (as when giving the direction as "right" rather than "north"); opposed to allocentric.

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