Cryptic crossword clue
Beyond its shelf life’s no time to be selling 4

The most common and most likely answer to this crossword clue is the 4 letter word SALE

I've seen this crossword clue in The Daily Telegraph
S
A
L
E


Buddy explains!

The straight part
We know that "selling" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case selling = sale.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SALE mean?

SALE noun
  1. A hall.
SALE noun
  1. An exchange of goods or services for currency or credit.
  2. (Short for discount sale) The sale of goods at reduced prices.
  3. The act of putting up for auction to the highest bidder.

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