The most common and most likely answer to this crossword clue is the 7 plus 6 letter word BRITISH MUSEUM
I've seen this crossword clue in The Times
B
R
I
T
I
S
H
M
U
S
E
U
M
Buddy explains!
The straight part
We know that "it's in London" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case it's in london = british museum.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.