The most common and most likely answer to this crossword clue is the 7 letter word BARILLA
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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does BARILLA mean?
BARILLA noun- Any of several unrelated saltmarsh plants that were once burnt to obtain soda ash.
- The alkali produced from the plant, an impure carbonate of soda, used for making soap, glass, etc., and for bleaching.
- Impure soda obtained from the ashes of any seashore plant, or kelp.