Cryptic crossword clue
Bring about old commercial pitch in putting out a programme 12

The most common and most likely answer to this crossword clue is the 12 letter word BROADCASTING

I've seen this crossword clue in The Times
B
R
O
A
D
C
A
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T
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Buddy explains!

The straight part
We know that "putting out a programme" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case putting out a programme = broadcasting.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does BROADCASTING mean?

BROADCASTING verb
  1. To transmit a message or signal through radio waves or electronic means.
  2. To transmit a message over a wide area; specifically, to send an email in a single transmission to a (typically large) number of people.
  3. To appear as a performer, presenter, or speaker in a broadcast programme.
  4. To sow seeds over a wide area.
BROADCASTING noun
  1. The business or profession of radio and television.
  2. The act by which something is broadcast.
BROADCASTING adjective
  1. Sending in all directions.

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