Cryptic crossword clue
Broke: cash generation riding on this? 9

The most common and most likely answer to this crossword clue is the 9 letter word HORSEBACK

I've seen this crossword clue in Financial Times
H
O
R
S
E
B
A
C
K

Buddy explains!

The straight part
We know that "riding on this?" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case riding on this? = horseback.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does HORSEBACK mean?

HORSEBACK noun
  1. (usually with on, upon, etc.) The back of a horse.
  2. A ridge of sand, gravel, and boulders.
HORSEBACK adverb
  1. On the back of a horse.

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