The most common and most likely answer to this crossword clue is the 9 letter word GRIS-GRIS
G
R
I
S
-
G
R
I
S
Buddy explains!
The straight part
We know that "Charm" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case charm = gris-gris.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does GRIS-GRIS mean?
GRIS-GRIS noun- An African, or Afro-American, charm or talisman.