Cryptic crossword clue
Choose endorsement having lost at outcome of charge 15

The most common and most likely answer to this crossword clue is the 15 letter word ELECTRIFICATION

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Buddy explains!

The straight part
We know that "outcome of charge" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case outcome of charge = electrification.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does ELECTRIFICATION mean?

ELECTRIFICATION noun
  1. The act of electrifying, or the state of being charged with electricity.
  2. The adaptation (of a home, farm, village, city, industry, railroad) for electric power.

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