Cryptic crossword clue
Clever sort

The most common and most likely answer to this crossword clue is the 8 letter word INVENTOR

I've seen this crossword clue in Independent
I
N
V
E
N
T
O
R


Buddy explains!

The straight part
We know that "in IOW town, with no second name (8)" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case in iow town, with no second name (8) = inventor.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does INVENTOR mean?

INVENTOR noun
  1. One who invents, either as a hobby or as an occupation.

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