Cryptic crossword clue
Cosby's invested some money on image building 8

The most common and most likely answer to this crossword clue is the 8 letter word BRANDING

B
R
A
N
D
I
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G

Buddy explains!

The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does BRANDING mean?

BRANDING verb
  1. To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
  2. To mark (especially cattle) with a brand as proof of ownership.
  3. To make an indelible impression on the memory or senses.
  4. To stigmatize, label (someone).
  5. To associate a product or service with a trademark or other name and related images.
BRANDING noun
  1. The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal.
  2. The promotion of a commercial brand of product in order to give it greater public awareness.

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