The most common and most likely answer to this crossword clue is the 8 letter word INNOVATE
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More clues leading to the result INNOVATE
- Create unopened wine without tax breaks
- Ring the changes – make pub egg-shaped
- Pioneer and popular star pushing boundaries of theatre
- Facetiously give a hand behind pub to introduce something new
- Had lunch at home, switching the order to do something new
- Modernise old pub at first — tea breaks after five
- Secretly constrain Nova test drive change
- Creatively design tavern with a roundish shape
- Freshen things up during autumn with brewed tea
Buddy explains!

The straight part
We know that "Creatively design" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case creatively design = innovate.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does INNOVATE mean?
INNOVATE verb- To alter, to change into something new; to revolutionize.
- To introduce something new to a particular environment; to do something new.
- To introduce (something) as new.