Cryptic crossword clue
Customer's out of line, though outwardly so rational 10

The most common and most likely answer to this crossword clue is the 10 letter word SCIENTIFIC

I've seen this crossword clue in The Times
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Buddy explains!

The straight part
We know that "rational" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case rational = scientific.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SCIENTIFIC mean?

SCIENTIFIC adjective
  1. Of, or having to do with science.
  2. Having the quality of being derived from, or consistent with, the scientific method.
  3. In accord with procedures, methods, conduct and accepted conventions of modern science.

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