Cryptic crossword clue
Daughter’s into grooming over time, keeping up appearances 10

The most common and most likely answer to this crossword clue is the 10 letter word PRETENDING

I've seen this crossword clue in The Guardian
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Buddy explains!

The straight part
We know that "keeping up appearances" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case keeping up appearances = pretending.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does PRETENDING mean?

PRETENDING verb
  1. To claim, to allege, especially when falsely or as a form of deliberate deception.
  2. To feign, affect (a state, quality, etc.).
  3. To lay claim to (an ability, status, advantage, etc.). (originally used without to)
  4. To make oneself appear to do or be doing something; to engage in make-believe.
  5. To hold before, or put forward, as a cloak or disguise for something else; to exhibit as a veil for something hidden.
  6. To intend; to design, to plot; to attempt.
  7. To hold before one; to extend.
PRETENDING noun
  1. The act of imagining; make-believe

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