Cryptic crossword clue
Deal with calls for brands 10

The most common and most likely answer to this crossword clue is the 10 letter word TRADENAMES

I've seen this crossword clue in The Daily Telegraph
T
R
A
D
E
N
A
M
E
S

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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does TRADENAMES mean?

TRADENAMES noun
  1. A name used to identify a commercial product or service; may or may not be registered as a trademark.
  2. The name under which a business or firm operates.

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