The most common and most likely answer to this crossword clue is the 9 letter word TELEGENIC
I've seen this crossword clue in Independent
T
E
L
E
G
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More clues leading to the result TELEGENIC
- Alien on film set, flipping good on camera
- Detective describes short story one finds appealing on the box
- Set fair?
- Looking good on set piece? Header’s missed – lengthwrong
- Sign of nervousness about English celebrity, not entirely good on the screen
- Good on shoot, youngster in charge bagging haunch
- Posh lass in movie, one about alien, recalled as having screen presence
- Looking good on the TV, it's time excited niece gets support
- Note stage maybe nice and suitable for TV
- Used in rolling Plasticine gel, ethylene’s effective on a screen
Buddy explains!
The straight part
We know that "appealing on the box" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case appealing on the box = telegenic.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does TELEGENIC mean?
TELEGENIC adjective- Having an appearance and exhibiting qualities thought to be attractive to television viewers
- Televisual