Cryptic crossword clue
Diminish qualification somewhat diminished after receiving commercial endorsement? 7

The most common and most likely answer to this crossword clue is the 7 letter word DEGRADE

I've seen this crossword clue in Independent
D
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The cryptic/wordplay part
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What does DEGRADE mean?

DEGRADE verb
  1. To lower in value or social position.
  2. To reduce in quality or purity.
  3. To reduce in altitude or magnitude, as hills and mountains; to wear down.

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