Cryptic crossword clue
Disreputable small clothes store, mostly awful 10

The most common and most likely answer to this crossword clue is the 10 letter word SCANDALOUS

I've seen this crossword clue in The Guardian
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Buddy explains!

The straight part
We know that "Disreputable" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case disreputable = scandalous.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SCANDALOUS mean?

SCANDALOUS adjective
  1. Wrong, immoral, causing a scandal
  2. Malicious, defamatory.
  3. Outrageous; exceeding reasonable limits.

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