The most common and most likely answer to this crossword clue is the 8 letter word MARKETED
I've seen this crossword clue in Financial Times
M
A
R
K
E
T
E
D
Buddy explains!
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does MARKETED mean?
MARKETED verb- To make (products or services) available for sale and promote them.
- To sell
- To deal in a market; to buy or sell; to make bargains for provisions or goods.