Cryptic crossword clue
Don’t promote record, our era 10

The most common and most likely answer to this crossword clue is the 10 letter word DISCOURAGE

I've seen this crossword clue in The Daily Telegraph
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Buddy explains!

The straight part
We know that "Don’t promote" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case don’t promote = discourage.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does DISCOURAGE mean?

DISCOURAGE noun
  1. Lack of courage
DISCOURAGE verb
  1. To extinguish the courage of; to dishearten; to depress the spirits of; to deprive of confidence; to deject.
  2. To persuade somebody not to do (something).

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