The most common and most likely answer to this crossword clue is the 7 letter word SUCCOUR
I've seen this crossword clue in The Times
S
U
C
C
O
U
R
More clues leading to the result SUCCOUR
- Mug is picked up? That's a relief
- Help easily deceived person spoken of
- Easy victim called out for help
- Gullible person said to require assistance when distressed
- Help one who's easily taken in by the sound of it
- Help person who's easily deceived, say
- One taken in, reportedly, to get help
- Help with 24, a couple of 3 23
- Help victim of trick, for crying out loud
- Telephone version of Victim Support
Buddy explains!

The straight part
We know that "help" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case help = succour.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does SUCCOUR mean?
SUCCOUR noun- Aid, assistance, or relief given to one in distress; ministration.
- Aid or assistance in the form of military equipment and soldiers, especially reinforcements sent to support military action.
- (obsolete except dialectal) Protection, refuge, shelter; a place providing such protection, refuge or shelter.
- To give aid, assistance, or help.
- To provide aid or assistance in the form of military equipment and soldiers; in particular, for helping a place under siege.
- (obsolete except dialectal) To protect, to shelter; to provide a refuge.