The most common and most likely answer to this crossword clue is the 12 letter word SELF-SERVING
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Buddy explains!

The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
Crossword Answer definitions
SELF-SERVING adjective- Showing interest only in oneself.