The most common and most likely answer to this crossword clue is the 7 letter word COAXING
C
O
A
X
I
N
G
Buddy explains!

The straight part
We know that "Encouraging" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case encouraging = coaxing.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does COAXING mean?
COAXING verb- To fondle, kid, pet, tease.
- To wheedle, persuade (a person, organisation, animal etc.) gradually or by use of flattery to do something.
- To carefully manipulate into a particular desired state, situation or position.
- The act of one who coaxes.