The most common and most likely answer to this crossword clue is the 11 letter word GREENGROCER
I've seen this crossword clue in The Daily Telegraph
G
R
E
E
N
G
R
O
C
E
R
More clues leading to the result GREENGROCER
- Politician introducing more obese-sounding tradesman
- Market trader perhaps is inexperienced and rather vulgar, we hear
- Supplier of gram accepted by naïve leather-clad youth wanting kilos
- Shopkeeper could be fresh and more vulgar, when heard
- New and reportedly coarser shopkeeper
- Environmentally friendly shopkeeper?
Buddy explains!
The straight part
We know that "Environmentally friendly shopkeeper?" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case environmentally friendly shopkeeper? = greengrocer.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does GREENGROCER mean?
GREENGROCER noun- A person who sells fresh vegetables and fruit, normally from a relatively small shop