The most common and most likely answer to this crossword clue is the 10 letter word INCENTIVES
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More clues leading to the result INCENTIVES
Buddy explains!

The straight part
We know that "carrots" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case carrots = incentives.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does INCENTIVES mean?
INCENTIVES noun- Something that motivates, rouses, or encourages.
- A bonus or reward, often monetary, to work harder.