The most common and most likely answer to this crossword clue is the 9 letter word BENTONITE
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More clues leading to the result BENTONITE
Buddy explains!

The straight part
We know that "clay" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case clay = bentonite.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does BENTONITE mean?
BENTONITE noun- Any of several impure clay minerals consisting mostly of montmorillonite.
- A porous clay formed by the decomposition of volcanic ash that swells 5 to 6 times its original volume in the presence of water.