Cryptic crossword clue
Expresses disapproval of merits distorted in product promotion 10

The most common and most likely answer to this crossword clue is the 10 letter word BOOSTERISM

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Buddy explains!

The straight part
We know that "product promotion" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case product promotion = boosterism.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does BOOSTERISM mean?

BOOSTERISM noun
  1. Promotion of a city, organisation, etc. in order to improve public opinion.

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