Cryptic crossword clue
Extremely delicious fruit man features on poster campaign as lead

The most common and most likely answer to this crossword clue is the 9 letter word SPEARHEAD

I've seen this crossword clue in Independent
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Buddy explains!

The straight part
We know that "lead" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case lead = spearhead.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does SPEARHEAD mean?

SPEARHEAD noun
  1. The pointed head, or end, of a spear.
  2. One who leads or initiates an activity (such as an attack or a campaign).
  3. The leading military unit in an attack.
  4. A player who initiates attacking moves.
SPEARHEAD verb
  1. To drive or campaign ardently for, as an effort, project, etc.

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