Cryptic crossword clue
Eye trousers initially exchanged — they’re said to be trendy 10

The most common and most likely answer to this crossword clue is the 10 letter word CATCHWORDS

I've seen this crossword clue in The Guardian
C
A
T
C
H
W
O
R
D
S

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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does CATCHWORDS mean?

CATCHWORDS noun
  1. A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
  2. A word or expression repeated until it becomes representative of a party, school, business, or point of view.
  3. Among theatrical performers, the last word of the preceding speaker, serving as a cue for the next speaker.

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