The most common and most likely answer to this crossword clue is the 10 letter word MILLIMETRE
I've seen this crossword clue in The Times
M
I
L
L
I
M
E
T
R
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The straight part
We know that "small measure" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case small measure = millimetre.The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does MILLIMETRE mean?
MILLIMETRE noun- An SI/MKS unit of measure, the length of 1/1000 of a metre. Symbol: mm