The most common and most likely answer to this crossword clue is the 7 letter word GIMMICK
G
I
M
M
I
C
K
More clues leading to the result GIMMICK
- 1000 plus 1, 2001, 100, 1000; it’s all a stunt!
- A Rolling Stone introduces himself after good trick
- Good introduction by e.g. Jagger may be seen as stunt
- Fairytale brothers’s denied writing mostly unpleasant scheme
- Jagger's half hearted self introduction, it's all hype
- Device used by poor mimic in Greek on vacation
- Strangely mimicking but not in a clever stratagem
Buddy explains!

The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does GIMMICK mean?
GIMMICK noun- A trick or device used to attain some end.
- A clever ploy or strategy.
- A gimmick capacitor.
- A night out with one's friends.
- To rig or set up with a trick or device.