Cryptic crossword clue
Families keep being taken in by star signs 10

The most common and most likely answer to this crossword clue is the 10 letter word HOUSEHOLDS

I've seen this crossword clue in The Daily Telegraph
H
O
U
S
E
H
O
L
D
S

Buddy explains!

The straight part
We know that "Families" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case families = households.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does HOUSEHOLDS mean?

HOUSEHOLDS noun
  1. Collectively, all the persons who live in a given house; a family including attendants, servants etc.; a domestic or family establishment.
  2. A line of ancestry; a race or house.

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