The most common and most likely answer to this crossword clue is the 10 letter word ATTRACTION
I've seen this crossword clue in Financial Times
A
T
T
R
A
C
T
I
O
N
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The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does ATTRACTION mean?
ATTRACTION noun- The tendency to attract.
- The feeling of being attracted.
- An event, location, or business that has a tendency to draw interest from visitors, and in many cases, local residents.
- The sacrifice of pieces in order to expose the enemy king.