Cryptic crossword clue
Favouring one’s own kind, rich uncle ultimately content to be phoney 12

The most common and most likely answer to this crossword clue is the 12 letter word ETHNOCENTRIC

I've seen this crossword clue in Financial Times
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Buddy explains!

The straight part
We know that "Favouring one’s own kind" is the straight/definition part of the clue. The straight part is often a synonym or definition, in this case favouring one’s own kind = ethnocentric.
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.
This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.

What does ETHNOCENTRIC mean?

ETHNOCENTRIC adjective
  1. Of or pertaining to ethnocentrism.

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