The most common and most likely answer to this crossword clue is the 10 letter word FLATTERING
I've seen this crossword clue in Financial Times
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More clues leading to the result FLATTERING
Buddy explains!
The cryptic/wordplay part
In cryptic crossword there's often an wordplay/cryptic part as well.This part involves a more complex hint, such as an anagram, homophone, hidden word, etc.
Sadly, We don't have an explanation for this specific crossword clue yet.
What does FLATTERING mean?
FLATTERING verb- To compliment someone, often insincerely and sometimes to win favour.
- To enhance someone's vanity by praising them.
- To portray someone to advantage.
- To encourage or cheer someone with (usually false) hope.
- The action of the verb to flatter.
- Instances of flattery.
- Attractive or good-looking; that makes one look good